THE EDIT Behavioural Psychology Kira Sláine 4/4/25 Behavioural Psychology Kira Sláine 4/4/25 The illusion of effort & why some marketing works because it feels simple. Read More Strategy Kira Sláine 21/3/25 Strategy Kira Sláine 21/3/25 You don’t need more data. You need better instincts. Read More Audience Insights Kira Sláine 7/3/25 Audience Insights Kira Sláine 7/3/25 What teachers, therapists, and baristas can teach us about audience research. Read More Behavioural Design Kira Sláine 21/2/25 Behavioural Design Kira Sláine 21/2/25 Defaults are powerful. (Just ask anyone who forgot to untick the ‘add travel insurance’ box.) Read More Copywriting Kira Sláine 7/2/25 Copywriting Kira Sláine 7/2/25 Why your best copy feels like it wasn’t written by a copywriter. Read More Conversion Strategy Kira Sláine 24/1/25 Conversion Strategy Kira Sláine 24/1/25 The CTA isn’t the problem. The context is. Read More Brand Psychology Kira Sláine 10/1/25 Brand Psychology Kira Sláine 10/1/25 Nobody needs your product. They just need a reason to want it. Read More
Behavioural Psychology Kira Sláine 4/4/25 Behavioural Psychology Kira Sláine 4/4/25 The illusion of effort & why some marketing works because it feels simple. Read More
Strategy Kira Sláine 21/3/25 Strategy Kira Sláine 21/3/25 You don’t need more data. You need better instincts. Read More
Audience Insights Kira Sláine 7/3/25 Audience Insights Kira Sláine 7/3/25 What teachers, therapists, and baristas can teach us about audience research. Read More
Behavioural Design Kira Sláine 21/2/25 Behavioural Design Kira Sláine 21/2/25 Defaults are powerful. (Just ask anyone who forgot to untick the ‘add travel insurance’ box.) Read More
Copywriting Kira Sláine 7/2/25 Copywriting Kira Sláine 7/2/25 Why your best copy feels like it wasn’t written by a copywriter. Read More
Conversion Strategy Kira Sláine 24/1/25 Conversion Strategy Kira Sláine 24/1/25 The CTA isn’t the problem. The context is. Read More
Brand Psychology Kira Sláine 10/1/25 Brand Psychology Kira Sláine 10/1/25 Nobody needs your product. They just need a reason to want it. Read More
