A campaign built for eye rolls, bad ads, and burnt out job seekers
This one was personal. Because let’s be honest — job ads are broken.
Ethel didn’t want to sound like every other recruitment agency (thank god). So we built a campaign that called out the clichés, rewrote the rules, and actually said the quiet part out loud. Every line was designed to cut through the fluff and speak directly to the job seeker/hiring manager.
From strategy to creative, this was about showing that you can be clever and clear — and that honesty? It converts.
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📈 3x LOWER CPL
We built a lead engine that didn’t just attract clicks — it brought in qualified candidates ready to move. Fewer duds. More “when can you start?
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📥 +212% LEADS
After launch, form submissions more than doubled — and these weren’t tyre-kickers. We tracked conversions through to actual placements
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📈 +78% CONV. RATE
By overhauling the landing page strategy and refining ad targeting, more clicks turned into real conversations. Fewer drop-offs. More hires.
HIRING DOESN’T HAVE TO SOUND LIKE EVERY OTHER JOB AD.
This one wasn’t about being loud — it was about being clear. We helped Ethel call out the clichés, ditch the corporate nonsense, and say what candidates actually want to hear. The kind of campaign that makes people stop scrolling, laugh a little, and actually click “apply.”
Client
Recruitment agency (B2B + B2C)
Year
2025
WANT RESULTS LIKE THIS?
Let’s build something that actually performs. Whether you’ve got a niche product, a B2B service, or something in between - smart strategy and standout creative will take it further. If you’re ready to make your marketing work harder, I’m ready when you are.