Not just a job board. A smarter way to reach teachers.

Text reading "Monday Blues?" in bold white font on a blue background with additional smaller text "Staffroom."
Illustration of a man wearing glasses with a mustache, set on a pink background. The text reads "Ready to Love Mondays Again?" above and "Create Your Profile" below, with "STAFFROOM" at the bottom.
Text reads 'Find one worth clicking ‘apply’ for.' in blue font on a white background. The word 'staffroom' appears in smaller text.
Illustration of a smiling woman with long hair, text reads "The Last Profile You'll Make. Find Your Dream Job."

This one needed to feel different. Because the last thing teachers need is another broken job board.

We built Staffroom to actually work for the people using it. I led strategy, social, paid ads, and personal branding — all wrapped in a tone of voice that skipped the buzzwords and just spoke like a person.

The goal? Make it easy, make it honest, make it scroll-stopping. And it worked.

Illustration of a bald man with a mustache, accompanied by text 'Accurate Search,' and a button labeled 'Create Your Profile' with 'Staffroom' underneath.
Blue background with text: 'Your dream job is hiring on Staffroom.' Illustration of a person with curly hair. Button text: 'Create your profile.'
Text reads: 'Teaching isn't just about marking. It's about what comes next.' Small text: 'Find a role that moves your career forward. Not just your whiteboard.' Branding: 'STAFFROOM'
Promotional text on a light blue background reading "Skip the scroll. Start with the right school." Below, smaller text says "No ads. No fuss. Just the jobs worth applying for." The word "Staffroom" is at the bottom.

  • 📣 Meta Ads

    We targeted time-poor teachers who weren’t actively job hunting. Quick, clever ads that got them thinking about what if—and nudged them into creating a profile.

  • 💼 LinkedIn Ads

    Built to speak to schools, not recruiters. We showed how they could showcase their culture, cut costs, and reach the right teachers faster.

  • 📱organic socials

    An audience-led strategy across LinkedIn and Meta. For schools: hiring insights. For teachers: career tips. Every post had a purpose (and a plan).

LET’S GET STARTED

making job ads feel like career advice

We made content that did more than promote—it educated. Fecause when you're marketing to teachers, you better come prepared. From tips to trends, this was a feed teachers wanted to follow.

Client
Education Job Board (B2B + B2C)

Year
2024

Text on blue background: "HERE'S WHY YOU NEVER GOT THAT CALL BACK" with a drawing of a rotary telephone.
Text saying '4 Things to Consider Before Saying "Yes" to the Job Offer' in pink font on a white background.
Text "So you're asking for a raise?" with illustration of a person and a thought bubble containing a dollar sign.
Text on pink background: 'The truth that no teacher wants to hear.'
Text in pink reading "WE'RE HIRING!" on a white background.
Illustration of a person with curly hair and text "Equality in the Workplace" on a blue background.
Illustration of a person with text asking "What is Quiet Quitting?"
Illustration of concerned person with text "Uncomfortable Conversations About Burnout" on pink background.
Illustration of an open book with the words "WORK-LIFE BALANCE" in pink text above and below.
Text reading "The Top Paying Jobs in AUS" on a pink background with a small arrow icon.
Illustration of a person wearing a hijab with text "WFH! (Work From Home)" on a blue background.
Illustration with text "How to Nail Every Interview" and a cartoon man with a mustache.

WANT RESULTS LIKE THIS?

Let’s build something that actually performs. Whether you’ve got a niche product, a B2B service, or something in between - smart strategy and standout creative will take it further. If you’re ready to make your marketing work harder, I’m ready when you are.